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People with Disabilities

Description:
Entries in this category include all types of creative that directly target or resonate with People with Disabilities. Although marketing content may not target this group specifically, it is important that the creative incorporates this consumer segment as a key pillar of the campaign.

Judging Criteria:
Entries judged based on a mix of the following:

  • Creativity
  • Relevance

Entry Requirements:

  • Campaigns must have run between June 2019 and July 2020 within the U.S. or Canada for a minimum period of two weeks. Non-consecutive weeks are acceptable.
  • ONE (1) piece of creative targeting this consumer segment may be submitted. Please note that only one piece of creative will be shown to the judges.
  • Submission may include any one sample of the following: video, audio (including radio, internet radio, or podcast), print, direct mail, digital, social and mobile, or out of home.
  • Non-English creative must include translations.  Non-English TV and audio spots (including radio, internet radio, podcasts) must include subtitles that appear across the bottom of the screen.
  • Executions should not exceed 180 seconds. If execution exceeds 180 seconds, judges will view the first 180 seconds only.
  • Audio spots should contain a title slide that reads "Audio" and the company's name should be shown on the screen while the audio plays.
  • A media plan must be included in each entry, outlining the campaign's media elements, specifically where and when the submitted creative ran. Please do not provide cost information in the media plan. A media plan example can be found here. 
  • Sizzle/highlight reels are accepted. Executions should not exceed 180 seconds. If execution exceeds 180 seconds, judges will view the first 180 seconds only.

Required Format:
Complete specifications for all creative file types can be found here.

Entry Fees:

  • Early Bird - $525 for entries submitted by July 6
  • $650 for entries submitted by August 21
  • $695 for entries submitted by September 25
  • $50 for each significant results entry submitted