[Skip to Content]

Experiential Marketing

Description:
Entries in this category include campaigns that allow consumers to become active participants in online or offline immersive experiences that directly target a multicultural consumer segment. 

Judging Criteria:
Entries judged based on creative excellence and relevancy to the multicultural consumer segment (African-American, Asian, Hispanic, LGBTQ+, and/or People with Disabilities).  

Entry Requirements:

  • Campaigns must have run between June 2020 and June 2021 within the U.S. and North America.
  • No more than FOUR (4) pieces of creative from the same campaign may be submitted.
  • Submission may include any combination of PowerPoint (up to 4 pages), TV commercials, audio (including radio, internet radio, podcasts), print, video, direct mail digital, social and mobile media, and out of home.
  • Non-English creative must include translations.  Non-English TV and audio spots (including radio, internet radio, podcasts) must include subtitles that appear across the bottom of the screen.
  • Executions should not exceed 180 seconds. If execution exceeds 180 seconds, judges will view the first 180 seconds only.
  • Audio spots should contain a title slide that reads "Audio" and the company's name should be shown on the screen while the audio plays.
  • A media plan must be included in each entry, outlining the campaign's media elements, specifically where and when the submitted creative ran. Please do not provide cost information in the media plan. A media plan example can be found here. 
  • Sizzle/highlight reels are accepted. Executions should not exceed 180 seconds. If execution exceeds 180 seconds, judges will view the first 180 seconds only.

Required Format:
Complete specifications for all creative file types can be found here.

Entry deadlines:

  • Early-Bird Deadline: May 31, 2021
  • Standard Deadline: June 30, 2021
  • Final Deadline: July 28, 2021

Entry Fees (ANA and AIMM Members/Nonmembers):

  • Up to Early-Bird Deadline: $525/$600
  • After Early-Bird and up to Standard Deadline: $650/$725
  • After Standard and up to Final Deadline: $695/$770