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Description:
Entries in this category include print creative that directly targets the multicultural consumer segment(s).

Judging Criteria:
Entries judged based on creative excellence and relevancy to the multicultural consumer segment (Asian, African-American, Hispanic, LGBTQ+, and/or People with Disabilities).  

Entry Requirements:

  • Campaigns must have run between June 2019 and July 2020 within the U.S. or Canada for a minimum period of two weeks. Non-consecutive weeks are acceptable.
  • No more than TWO (2) print ads from the same campaign may be submitted.
  • Non-English creative must include translations.
  • A media plan must be included in each entry, outlining the campaign's media elements, specifically where and when the submitted creative ran. Please do not provide cost information in the media plan. A media plan example can be found here.
  • Sizzle/highlight reels are NOT accepted.

Required Format:
Complete specifications for all creative file types can be found here.

Entry Fees:

  • Early Bird - $525 for entries submitted by July 6
  • $650 for entries submitted by August 21
  • $695 for entries submitted by September 14
  • $50 for each significant results entry submitted