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Rising Multicultural Segments - New!

Description: In recognition of the numerous multicultural segments that add texture and richness to the fabric of our diverse country and contribute to brand growth, we are launching the Rising Multicultural Segments category. This category embraces all the segments not covered by the the established awards categories and recognizes creative work and programs which primarily target any other multicultural consumer market, including but not limited to Native American and Indigenous, Eastern European, Middle Eastern/North African (MENA), and Southeast Asian consumers.

Judging Criteria:
Entries judged based on a mix of the following:

  • Creativity
  • Relevance

Entry Requirements:

  • Campaigns must have run between June 2020 and June 2021 within the U.S. or Canada.
  • No more than FOUR (4) pieces of creative from the same campaign may be submitted.
  • Submission may include any combination of TV commercials, audio (including radio, internet radio, podcasts), print, direct mail, digital, social and mobile, and out of home.
  • Executions should not exceed 180 seconds. If execution exceeds 180 seconds, judges will view the first 180 seconds only.
  • Audio spots should contain a title slide that reads "Audio" and the company's name should be shown on the screen while the audio plays.
  • A media plan must be included in each entry, outlining the campaign's media elements, specifically where and when the submitted creative ran. Please do not provide cost information in the media plan. A media plan example can be found here. 
  • Sizzle/highlight reels are accepted. Executions should not exceed 180 seconds. If execution exceeds 180 seconds, judges will view the first 180 seconds only.

Required Format:
Complete specifications for all creative file types can be found here.

Entry deadlines

  • Early-Bird Deadline: May 31, 2021
  • Standard Deadline: June 30, 2021
  • Final Deadline: July 28, 2021

Entry Fees (ANA and AIMM Members/Nonmembers)

  • Up to Early-Bird Deadline: $525/$600
  • After Early-Bird and up to Standard Deadline: $650/$725
  • After Standard and up to Final Deadline: $695/$770