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The Multicultural Awards Team, multiculturalawards@ana.net
2023 Multicultural Excellence Award Winners
The ANA is proud to announce the winners of the 2023 Multicultural Excellence Awards!
Winners were announced at the special 2023 Multicultural Excellence Awards gala on October 11th.
Best in Show
Cost of Beauty
Client: Dove
Agency: Edelman with Ogilvy, Mindshare, and Collectively
African American
GRAND PRIZE WINNER
A Dream Delivered: The Lost Letters of Hawkins Wilson
Client: Ancestry
Agency: Weber Shandwick
CATEGORY WINNERS
#BlackHairIsProfessional: Dove & Linkedin
Client: Dove and Linkedin
Agency: Edelman
ESPN Champion Black Businesses
Client: ESPN
Agency: Seven Elements Group
Asian
GRAND PRIZE WINNER
McDonald's Lunarverse
Client: McDonald's
Agency: IW Group
CATEGORY WINNERS
Day One
Client: Toyota Motor North America
Agency: Intertrend Communications
Lexus Asian RX Launch
Client: Lexus USA
Agency: IW Group
Audio - Radio, Internet Radio, and Podcasts
GRAND PRIZE WINNER
La Jugada Mundial (World- Class Play)
Client: General Mills
Agency: Macias Creative
CATEGORY WINNERS
My Wife
Client: Dignity Health
Agency: Conill Advertising
Change Leaders Live Podcast Activation
Client: McDonald's
Agency: Burrell Communications and Pod Digital Media
Cross-Cultural Campaigns
GRAND PRIZE WINNER
Dinner With Goop
Client: Ajinomoto Co. Inc.
Agency: Edelman
CATEGORY WINNERS
Faces of Travel
Client: Delta Air Lines
Agency: Kin
Lexus Asian RX Launch
Client: Lexus USA
Agency: IW Group
Demonstrated Growth
GRAND PRIZE WINNER
A Dream Delivered: The Lost Letters of Hawkins Wilson
Client: Ancestry
Agency: Weber Shandwick
CATEGORY WINNERS
Vaccines for Anti-Vax Land
Client: Permian Strategic Partnership
Agency: Edelman
Unfollow La Receta
Client: Riviana
Agency: alma DDB
Digital/Social/Mobile
GRAND PRIZE WINNER
Denny's Social Stars Influenced Menu
Client: Denny's
Agency: Anomaly
CATEGORY WINNERS
Celebrating World Cup "Latinisms" with Marcello Hernández
Client: McDonald's
Agency: BODEN Agency and Loud and Live
The McDonald's Black and Positively Golden (B&PG) Future 22 Change Leaders Campaign
Client: McDonald's
Agency: Burrell Communications Group Pod Digital Media
Experiential Marketing
GRAND PRIZE WINNER
Infinite Potential. Zero Limits.
Client: Sprite Zero Sugar
Agency: Momentum Worldwide
CATEGORY WINNERS
McDonald's Lunarverse
Client: McDonald's
Agency: IW Group
ALTA SINFÓNICA
Client: Tecate
Agency: Remezcla
Hispanic
GRAND PRIZE WINNER
Think Ote
Client: Intuit QuickBooks
Agency: alma DDB
CATEGORY WINNERS
Remezcla + Target
Client: Target Corporation
Agency: REMEZCLA
Made to Travel
Client: Expedia
Agency: Anomaly
Holiday and Milestones (NEW)
GRAND PRIZE WINNER
A Dream Delivered: The Lost Letters of Hawkins Wilson
Client: Ancestry
Agency: Weber Shandwick
CATEGORY WINNERS
McDonald's Lunarverse
Client: McDonald's
Agency: IW Group
Hispanic Heritage Celebrations
Client: Home Depot
Agency: LERMA/
LGBTQ+ (Lesbian, Gay, Bisexual & Transgender)
GRAND PRIZE WINNER
Muxes: Trenzas De Orgullo
Client: The Procter & Gamble Company
Agency: Grey NY
CATEGORY WINNERS
Taimi "America The Beautiful"
Client: Taimi
Agency: Known
Love Proudly
Client: OnStar
Agency: Campbell Ewald
Marketing to the 55+ Consumer
GRAND PRIZE WINNER
That Lunar Cheer
Client: AARP
Agency: IW Group
CATEGORY WINNERS
Hablando Claro Digital Video Series
Client: Banner Health
Agency: Acento
On Lok Lunar New Year Campaign
Client: On Lok
Agency: IW Group
People with Disabilities
GRAND PRIZE WINNER
Scrolling Therapy
Client: Eurofarma
Agency: Dentsu Creative
CATEGORY WINNERS
"As We See It" Social Campaign
Client: Amazon Studios
Agency: Cynosure Creative Agency
Me, My Autism & I
Client: Reckitt
Agency: Havas London
Rising Multicultural Segments
GRAND PRIZE WINNER
Long Line of Ladies
Client: The Proctor & Gamble Company
Agency: Junk Drawer LLC
CATEGORY WINNERS
Diwali Dazzler
Client: McDonald's
Agency: IW Group
TD- Pan Asian Promotion
Client: TD Canada
Agency: Ethnicity Matters
Small Budget
GRAND PRIZE WINNER
Pepsi Dig-In Day
Client: PepsiCo
Agency: Walton Isaacson
CATEGORY WINNERS
The Whopper Sticker
Client: Burger King Mexico
Agency: We Believers
Muxes:Trenzas De Orgullo
Client: The Procter & Gamble Company
Agency: Grey NY
Socially Responsible
GRAND PRIZE WINNER
Cost of Beauty
Client: Dove
Agency: Edelman with Ogilvy, Mindshare, and Collectively
CATEGORY WINNERS
Foreign Voiceover
Client: Colon Cancer Coalition
Agency: BeautifulBeast
Prepare to Protect
Client: Federal Emergency Management Agency (FEMA)
Agency: Lopez Negrete Communications
Sports
GRAND PRIZE WINNER
900 Minutes For Equality
Client: AB INBEV
Agency: We Believers
CATEGORY WINNERS
Run With It
Client: National Football League
Agency: 72andSunny
NFL "Por La Cultura" 2022-23
Client: National Football League
Agency: Chemistry Cultura