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2023 Multicultural Excellence Award Winners

The ANA is proud to announce the winners of the 2023 Multicultural Excellence Awards!
Winners were announced at the special 2023 Multicultural Excellence Awards gala on October 11th.

Download the Winners List


Best in Show
Cost of Beauty 
Client: Dove 
Agency: Edelman with Ogilvy, Mindshare, and Collectively 

African American
GRAND PRIZE WINNER 
A Dream Delivered: The Lost Letters of Hawkins Wilson
Client: Ancestry
Agency: Weber Shandwick

CATEGORY WINNERS 
#BlackHairIsProfessional: Dove & Linkedin
Client: Dove and Linkedin
Agency: Edelman

ESPN Champion Black Businesses
Client: ESPN
Agency: Seven Elements Group 

Asian
GRAND PRIZE WINNER
McDonald's Lunarverse
Client: McDonald's 
Agency: IW Group 

CATEGORY WINNERS 
Day One 
Client: Toyota Motor North America
Agency: Intertrend Communications 

Lexus Asian RX Launch
Client: Lexus USA
Agency: IW Group

Audio - Radio, Internet Radio, and Podcasts
GRAND PRIZE WINNER
La Jugada Mundial (World- Class Play)
Client: General Mills
Agency: Macias Creative 

CATEGORY WINNERS 
My Wife 
Client: Dignity Health
Agency: Conill Advertising

Change Leaders Live Podcast Activation
Client: McDonald's
Agency: Burrell Communications and Pod Digital Media

Cross-Cultural Campaigns
GRAND PRIZE WINNER
Dinner With Goop 
Client: Ajinomoto Co. Inc.
Agency: Edelman 

CATEGORY WINNERS 
Faces of Travel 
Client: Delta Air Lines
Agency: Kin 

Lexus Asian RX Launch 
Client: Lexus USA
Agency: IW Group 

Demonstrated Growth
GRAND PRIZE WINNER 
A Dream Delivered: The Lost Letters of Hawkins Wilson
Client: Ancestry 
Agency: Weber Shandwick

CATEGORY WINNERS
Vaccines for Anti-Vax Land 
Client: Permian Strategic Partnership
Agency: Edelman

Unfollow La Receta
Client: Riviana
Agency: alma DDB

Digital/Social/Mobile
GRAND PRIZE WINNER
Denny's Social Stars Influenced Menu
Client: Denny's
Agency: Anomaly

CATEGORY WINNERS
Celebrating World Cup "Latinisms"  with Marcello Hernández 
Client: McDonald's 
Agency: BODEN Agency and Loud and Live

The McDonald's Black and Positively Golden (B&PG) Future 22 Change Leaders Campaign 
Client: McDonald's 
Agency: Burrell Communications Group Pod Digital Media

Experiential Marketing
GRAND PRIZE WINNER 
Infinite Potential. Zero Limits.
Client: Sprite Zero Sugar
Agency: Momentum Worldwide

CATEGORY WINNERS
McDonald's Lunarverse
Client: McDonald's 
Agency:  IW Group 

ALTA SINFÓNICA
Client: Tecate
Agency: Remezcla

Hispanic
GRAND PRIZE WINNER 
Think Ote
Client: Intuit QuickBooks
Agency: alma DDB

CATEGORY WINNERS
Remezcla + Target 
Client: Target Corporation
Agency: REMEZCLA

Made to Travel
Client: Expedia
Agency: Anomaly

Holiday and Milestones (NEW)
GRAND PRIZE WINNER 
A Dream Delivered: The Lost Letters of Hawkins Wilson
Client: Ancestry
Agency: Weber Shandwick

CATEGORY WINNERS 
McDonald's Lunarverse
Client: McDonald's
Agency: IW Group

Hispanic Heritage Celebrations
Client: Home Depot
Agency: LERMA/

LGBTQ+ (Lesbian, Gay, Bisexual & Transgender)
GRAND PRIZE WINNER 
Muxes: Trenzas De Orgullo
Client:  The Procter & Gamble Company
Agency: Grey NY

CATEGORY WINNERS 
Taimi "America The Beautiful"
Client: Taimi 
Agency: Known

Love Proudly
Client: OnStar 
Agency: Campbell Ewald

Marketing to the 55+ Consumer
GRAND PRIZE WINNER 
That Lunar Cheer
Client: AARP
Agency: IW Group 

CATEGORY WINNERS
Hablando Claro Digital Video Series
Client: Banner Health
Agency: Acento

On Lok Lunar New Year Campaign
Client: On Lok 
Agency: IW Group 

People with Disabilities
GRAND PRIZE WINNER
Scrolling Therapy
Client: Eurofarma
Agency: Dentsu Creative

CATEGORY WINNERS
"As We See It" Social Campaign
Client: Amazon Studios 
Agency: Cynosure Creative Agency 

Me, My Autism & I
Client: Reckitt 
Agency: Havas London

Rising Multicultural Segments
GRAND PRIZE WINNER
Long Line of Ladies
Client: The Proctor & Gamble Company 
Agency: Junk Drawer LLC

CATEGORY WINNERS
Diwali Dazzler
Client: McDonald's
Agency: IW Group 

TD- Pan Asian Promotion
Client: TD Canada
Agency: Ethnicity Matters

Small Budget
GRAND PRIZE WINNER
Pepsi Dig-In Day
Client: PepsiCo
Agency: Walton Isaacson

CATEGORY WINNERS
The Whopper Sticker 
Client: Burger King Mexico
Agency: We Believers 

Muxes:Trenzas De Orgullo
Client: The Procter & Gamble Company
Agency: Grey NY

Socially Responsible
GRAND PRIZE WINNER 
Cost of Beauty
Client: Dove
Agency: Edelman with Ogilvy, Mindshare, and Collectively 

CATEGORY WINNERS
Foreign Voiceover 
Client: Colon Cancer Coalition
Agency: BeautifulBeast

Prepare to Protect
Client: Federal Emergency Management Agency (FEMA)
Agency: Lopez Negrete Communications

Sports
GRAND PRIZE WINNER
900 Minutes For Equality
Client: AB INBEV 
Agency: We Believers

CATEGORY WINNERS
Run With It
Client: National Football League 
Agency: 72andSunny

​​NFL "Por La Cultura" 2022-23​
Client: National Football League 
Agency: Chemistry Cultura