The 2022 ANA Multicultural Excellence Awards
The ANA is proud to announce the winners of the
2022 Multicultural Excellence Awards!
Human Rights Foundation Takes Best in Show for “Uncomfortable Truth” Campaign by TAXI
The Human Rights Foundation and its agency TAXI (a VMLY&R company) won the Best in Show award in the 2022 ANA Multicultural Excellence Awards competition for the campaign “Uncomfortable Truth.”
The campaign informed consumers that their fashion purchases could be unknowingly funding forced labor practices in China and provided shoppers with tools that would help them avoid buying such clothing in the fuurefuture.
“It's estimated that one in five of the world's cotton items are produced using forced Uyghur labor in Xinjiang, China,” the HRF noted in its entry form. “This has been recognized as genocide by the United States, and nearly the entire fashion industry is complicit. Thanks to the Chinese government’s efforts to hide the existence of these camps, many shoppers are unaware of the issue (as well as which brands may be involved).”
Now in their 22nd year, the awards recognize client-side marketers and their agency or media partners who produced multicultural and inclusive advertising campaigns between June 2021 and June 2022.
Since 2001, the ANA Multicultural Excellence Awards offer the ultimate opportunity to showcase work that makes a difference and celebrate the teams that are raising the bar for our industry.
With the multicultural population in the U.S. rapidly growing, it is crucial for brands to be culturally relevant to all consumers - regardless of gender, race, ethnicity, sexual or gender identity, or ability. Multicultural Excellence Award winners showcase insight and learning from the brands taking the strategic steps to ensure their engagement with multicultural consumer segments is relevant, creative and compelling.
The ANA Multicultural Excellence Awards program is judged by a select jury of industry leaders to select the entries that represent best-in-class examples of multicultural marketing — work that features powerful cultural insights that ultimately helps brands to effectively connect with diverse consumers.