The 2023 ANA Multicultural Excellence Awards
ANA ANNOUNCES 2023 MULTICULTURAL EXCELLENCE AWARD WINNERS
Dove Wins Best in Show for “Cost of Beauty” Campaign
McDonald's and IW Group Most Awarded
LAS VEGAS (October 12, 2023) — Dove and Edelman, in association with Ogilvy, Mindshare, and Collectively, won the Best in Show award in the 2023 ANA Multicultural Excellence Awards competition for the campaign “Cost of Beauty.”
The campaign was created for the Dove Self-Esteem Project and includes a three-minute film that illustrates the impact toxic beauty content on social media can have on youth mental health. The film, which has been viewed more than 19 million times across TikTok, Facebook, Instagram, YouTube and LinkedIn, was inspired by real stories of young people suffering from disorders related to social media viewing.
Out of this year’s 48 winners, McDonald's was the most awarded marketer with 7 awards, 3 wins for their "McDonald's Lunarverse" campaign. IW Group was the top agency winner achieving 8 awards for their work for AARP, Lexus USA, McDonald's, and On Lok.
Ancestry and Weber Shandwick won three Category Grand Prize awards for "A Dream Delivered: The Lost Letters of Hawkins Wilson" - a film about Hawkins Wilson, a freedman separated from his family during slavery.Ancestry discovered Hawkins’ undelivered letters hoping to reconnect with his family. The effort traced Wilson’s lineage, revealing his story and reuniting his modern-day family members.
The competition included three rounds of judging:
More than 200 agency and client-side multicultural marketing leaders participated on the main round jury.
This jury reviewed the top five submissions in each category based on the scoring results coming out of the Main Round. This group established the awarding of Category Grand Prize Winner and the Category Winners in each category.
Best In Show Jury
This client-side marketer jury reviewed only the competition’s top scoring submissions to determine this year’s Best In Show winner.
The full list of winners can be viewed here.
Since 2001, the ANA Multicultural Excellence Awards offer the ultimate opportunity to showcase work that makes a difference and celebrate the teams who are leading the charge in establishing an unwavering, authentic commitment to effectively include and engage with diverse, multicultural audiences.
It is crucial for brands to be culturally relevant to all customers, regardless of gender, race, ethnicity, sexual or gender identity, ability, or age. Multicultural Excellence Award winners showcase insights and learnings from the brands taking strategic steps to ensure their engagement with diverse consumer segments is relevant, inclusive, creative, and compelling.
The ANA Multicultural Excellence Awards program is judged by a select jury of industry leaders to select the entries that represent best-in-class examples of multicultural marketing — work that features powerful cultural insights that ultimately helps brands to effectively connect with diverse consumers.