About the Awards
The ANA Multicultural Excellence Awards celebrate the year's best multicultural advertising campaigns. The awards raise awareness of and provide exposure for the outstanding work being done in the areas of African American, Asian, Cross-Cultural, Hispanic, LGBTQIA+, People with Disabilities, Rising Multicultural Segments, and Socially Responsible Advertising, as well as highlighting marketing strategies that utilized specific media categories, such as Audio, Digital/Social/Mobile, Print and Experiential Marketing.
The 2021 Annual Multicultural Excellence Awards
Obtain all the details on eligibility, category descriptions, entry deadlines and all critical information on how to enter the 2021 Multicultural Excellence Awards in one document you can share with your team.
Download the 2021 Multicultural Excellence Awards Entry Kit
Who Is Eligible?
Anyone who created/executed multicultural marketing is welcomed to enter. This includes but not limited to client-side marketers, any type of marketing, advertising, and promotion agencies, media companies and service providers.
Campaigns must have run between June 2020 and June 2021 within the U.S. and/or North America.
Award Categories and Recognition
The 2021 competition will award entries in 14 categories. One grand prize, plus category winners, will be awarded for each of the following categories: African-American, Asian, Audio, Cross-Cultural Campaigns, Demonstrated Growth, Digital/Social/Mobile, Experiential Marketing, Hispanic, LGBTQ+, People with Disabilities, Print, Rising Multicultural Segments, Small Budget, and Socially Responsible. The Audio, Digital/Social/Mobile, Experiential Marketing, Print, Small Budget, and Socially Responsible categories span all segments and are NOT specific to any one demographic.
Best in Show - A select panel of judges will review the Grand Prize winners in each category to determine the Best in Show.
Companies, agencies and media companies are welcome to submit multiple entries within a category or across multiple categories.
Winners will be announced and celebrated at a special ceremony at the annual ANA's Multicultural Marketing & Diversity Conference. Visit the Awards Event page for full up to the minute details regarding the conference and awards gala.
For further information, please contact the Multicultural Excellence Awards Team at firstname.lastname@example.org.
Awards Program Judges
Judges will include members chosen from the ANA Multicultural Marketing & Diversity Committee and a select number of distinguished guests with expertise in multicultural marketing.
Entries will be judged on creative excellence and relevancy to the multicultural category in which they have submitted. The ANA reserves the right to withhold an award in any category should entries not meet the criteria. All decisions are final.
The ANA shall have the right to publicize the submissions and their submitters in connection with the awards.
An entry fee is required for each submission for each individual campaign.
Rates are listed by ANA and AIMM Member/Nonmembers
- Early Bird - $525/$600 for entries submitted by May 31
- Standard Deadline - $650/$725 for entries submitted by June 30
- Final Deadline - $695/$770 for entries submitted by July 28
- Extended Deadline - $795/$870 for entries submitted between July 29 and August 4
**Rush processing fee applies for entries submitted after July 28
All deadlines end 12 midnight Pacific Time
Payment may be made by credit card, check or wire/ACH. Please make sure to include the check number in the space provided on the submission form.
If paying by check, please make payable to Association of National Advertisers, Inc. with entry ID# clearly marked on the check and mail to:
ANA Multicultural Excellence Awards
Attn: Finance Department
c/o Association of National Advertisers, Inc.
155 E. 44th St.
New York, NY 10017
If paying by wire/ACH, please make sure your entry ID # (or numbers) is included in the wire and send to Association of National Advertisers, Inc via:
153 East 53rd Street
New York, NY 10022
ABA Number: 021000089
Account #: 6794052888
Please note: Once an entry has been submitted and payment processed, refunds will only be issued due to extenuating circumstances. Disqualified submissions will be refunded.
Your entry ID # can be found in the email sent to you on your entry submission.
For your records, ANA's Federal ID # is 13-0453230.