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Have questions? Contact:
The Multicultural Awards Team, multiculturalawards@ana.net
About the Awards
The ANA Multicultural and Inclusive Marketing Excellence Awards celebrate the year's best multicultural advertising campaigns. The awards raise awareness of and provide exposure for the outstanding work being done in the areas of African American, Asian, Cross-Cultural, Campaigns Hispanic, In-Language Marketing, LGBTQ+, People with Disabilities and Neurodivergent Communities, Marketing to the 50+ Consumer, and Rising Multicultural Segments, as well as highlighting marketing strategies that utilized specific media categories, such as Content Marketing, Cultural Moments and Calendarized Events, Data and Measurement Excellence, Digital Excellence, Emerging Technology, Entertainment Marketing, Experiential Marketing, Influencer Marketing, Local, Regional, or Market Specific Marketing, Purpose Marketing, and Sports Marketing.
The 2025 Annual Multicultural and Inclusive Marketing Excellence Awards
Obtain all the details on eligibility, category descriptions, entry deadlines and all critical information on how to enter the 2025 Multicultural and Inclusive Marketing Excellence Awards in one document you can share with your team.
Who Is Eligible?
Anyone who created/executed multicultural and inclusive marketing is welcomed to enter. This includes but not limited to client-side marketers, any type of marketing, advertising, and promotion agencies, media companies and service providers.
Campaigns must have run between January 1, 2024 and June 1, 2025.
Award Categories and Recognition
The 2025 competition will award entries in 20 categories. One grand prize, plus category winners, will be awarded for each of the following categories: African American, Asian, Content Marketing, Cross-Cultural Campaigns, Cultural Moments and Calendarized Events, Data and Measurement Excellence, Digital Excellence, Emerging Technology, Entertainment Marketing, Experiential Marketing, Hispanic, In-Language Marketing, Influencer Marketing, Local, Regional, or Market Specific Marketing, LGBTQ+, People with Disabilities and Neurodivergent Communities, Marketing to the 50+ Consumer, and Rising Multicultural Segments, Purpose Marketing, and Sports Marketing.
The Content Marketing, Cultural Moments and Calendarized Events, Data and Measurement Excellence, Digital Excellence, Emerging Technology, Entertainment Marketing, Experiential Marketing, Influencer Marketing, Local, Regional, or Market Specific Marketing, Purpose Marketing, and Sports Marketing categories span all segments and are NOT specific to any one demographic.
Best in Show - A select panel of judges will review the Grand Prize winners in each category to determine the Best in Show.
Companies, agencies and media companies are welcome to submit multiple entries within a category or across multiple categories.
Winners will be announced and celebrated at a special ceremony at the annual ANA's Multicultural and Inclusive Marketing Conference. Visit the Awards Event page for full up to the minute details regarding the conference and awards gala.
For further information, please contact the Multicultural Excellence Awards Team at multiculturalawards@ana.net.
Awards Program Judges
Judges will include members chosen from the ANA Multicultural and Inclusive Marketing Committee and a select number of distinguished guests with expertise in multicultural and inclusive marketing.
Judging Criteria
Entries will be judged on creative excellence, relevancy, and other factors to the multicultural and inclusive marketing category in which they have submitted. The ANA reserves the right to withhold an award in any category should entries not meet the criteria. All decisions are final.
Usage
The ANA shall have the right to publicize the submissions and their submitters in connection with the awards.
Entry Fee
An entry fee is required for each submission for each individual campaign.
Rates are listed by ANA and AIMM and SeeHer Member/Nonmembers
- Early Bird - $600/$700 for entries submitted by April 25th
- Standard Deadline - $700/$800 for entries submitted by May 23rd
- Final Deadline - $800/$900 for entries submitted by June 20th
All deadlines end 11:59pm Pacific Time
Payment may be made by credit card, check or wire/ACH. Please make sure to include the check number in the space provided on the submission form.
If paying by check, please make payable to Association of National Advertisers, Inc. with entry ID# clearly marked on the check and mail to:
ANA Multicultural and Inclusive Marketing Excellence Awards
Attn: Finance Department
c/o Association of National Advertisers, Inc.
155 E. 44th St.
New York, NY 10017
If paying by wire/ACH, please make sure your entry ID # (or numbers) is included in the wire and send to Association of National Advertisers, Inc via:
Citibank
153 East 53rd Street
New York, NY 10022
ABA Number: 021000089
Account #: 6794052888
Please note: Once an entry has been submitted and payment processed, refunds will only be issued due to extenuating circumstances. Disqualified submissions will be refunded.
Your entry ID # can be found in the email sent to you on your entry submission.
For your records, ANA's Federal ID # is 13-0453230.