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Have questions? Contact:
The Multicultural Awards Team, multiculturalawards@ana.net
About the Awards
The ANA Multicultural Excellence Awards celebrate the year's best multicultural advertising campaigns. The awards raise awareness of and provide exposure for the outstanding work being done in the areas of African American, Asian, Hispanic, LGBTQ+, People with Disabilities, Socially Responsible and Total Market Advertising, as well as highlighting marketing strategies that utilized specific media categories, such as Audio, Digital/Social/Mobile, Print and Experiential Marketing.
The 20th Annual Multicultural Excellence Awards is now OPEN FOR ENTRIES
Obtain all the details on eligibility, category descriptions, entry deadlines and all critical information on how to enter the 2020 Multicultural Excellence Awards in one document you can share with your team.
Download the 2020 Multicultural Excellence Awards Entry Kit
Who Is Eligible?
Anyone who created/executed multicultural marketing is welcomed to enter. This includes but not limited to client-side marketers, any type of marketing, advertising, and promotion agencies, media companies and service providers.
Campaigns must have run between June 2019 and July 2020 within the U.S. or Canada for a minimum period of two weeks (exceptions based on category). Non-consecutive weeks are acceptable.
Award Categories and Recognition
The 2020 competition will award entries in 13 categories. One grand prize, plus category winners, will be awarded for each of the following categories: African-American, Asian, Audio, Digital/Social/Mobile, Experiential Marketing, Hispanic, LGBTQ+, People with Disabilities, Print, Significant Results, Small Budget, Socially Responsible and Total Market. The Audio, Digital/Social/Mobile, Experiential Marketing, Print, Small Budget, and Socially Responsible categories span all segments and are NOT specific to any one demographic.
An optional award category to honor a "Multicultural Campaign with Significant Results" is also offered. Submissions for all categories are eligible to be considered for the Significant Results award; you must check the appropriate box on the entry form, and complete a one-page results summary that outlines the campaign’s objectives and demonstrates its effectiveness against stated objectives. There is an additional charge of $50 per entry to compete for this award.
Best in Show - A select panel of judges will review the Grand Prize winners in each category to determine the Best in Show.
Companies, agencies and media companies are welcome to submit multiple entries within a category or across multiple categories.
Winners will be announced and celebrated at a special ceremony on November 15, 2020 at the ANA's Multicultural Marketing & Diversity Conference held at the JW Marriott Orlando, Grande Lakes in Orlando, Florida.
For further information, please contact the Multicultural Excellence Awards Team at multiculturalawards@ana.net.
Awards Program Judges
Judges will include members chosen from the ANA Multicultural Marketing & Diversity Committee and a select number of distinguished guests with expertise in multicultural marketing.
Judging Criteria
Entries will be judged on creative excellence and relevancy to the multicultural category in which they have submitted. The ANA reserves the right to withhold an award in any category should entries not meet the criteria. All decisions are final.
Usage
The ANA shall have the right to publicize the submissions and their submitters in connection with the awards.
Entry Fee
An entry fee is required for each submission for each individual campaign.
- Early Bird - $525 for entries submitted by July 6
- $650 for entries submitted by August 21
- $695 for entries submitted by September 14
- $50 for each significant results entry submitted
Payment may be made by credit card, check or wire/ACH. Please make sure to include the check number in the space provided on the submission form.
If paying by check, please make payable to Association of National Advertisers, Inc. with entry ID# clearly marked on the check and mail to:
ANA Multicultural Excellence Awards
Attn: Finance Department
c/o Association of National Advertisers, Inc.
155 E. 44th St.
New York, NY 10017
If paying by wire/ACH, please make sure your entry ID # (or numbers) is included in the wire and send to Association of National Advertisers, Inc via:
Citibank
153 East 53rd Street
New York, NY 10022
ABA Number: 021000089
Account #: 6794052888
Please note: Once an entry has been submitted and payment processed, refunds will only be issued due to extenuating circumstances. Disqualified submissions will be refunded.
Your entry ID # can be found in the email sent to you on your entry submission.
For your records, ANA's Federal ID # is 13-0453230.