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Multicultural and Inclusive Marketing Excellence Awards Grand Jury
Vice President Marketing, Services
Mastercard
BIO
Ignacio Puig de la Bellacasa is global Vice President B2B Marketing for Insights & Intelligence at Mastercard, part of the company’s value added Services business. In this role, he is responsible for driving commercialization, shape go-to-market strategies, and elevate awareness, engagement, and demand for this portfolio of services. He has recently served as the co-lead for the Hispanic Latino enterprise strategy in the U.S., driving thought leadership, business development, and innovation to advance inclusive growth.
Before joining Mastercard, Ignacio built a 20+ year career in the consumer packaged goods industry, holding leadership roles in brand and marketing strategy, innovation, customer and category development across diverse geographies, channels, and consumer segments. Before joining Mastercard, he served as Vice President of Marketing for Home Care at Reckitt in the U.S. and previously held global and regional marketing leadership positions at both Reckitt and PepsiCo. His experience is marked by a strong blend of strategic vision, operational execution, and P&L ownership.
Ignacio holds an MBA and a bachelor’s degree in business administration and management from ESADE Business School in Barcelona, Spain, and a Global Master of Digital Business from ISDI Digital Business School. Born and raised in Barcelona, Spain; worked in London, UK; he now lives in Westchester, NY.
Get to know the 2026 Multicultural and Inclusive Marketing Excellence Awards Grand Jurors.