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Multicultural and Inclusive Marketing Excellence Awards Grand Jury
Manager, Media & CRM
American Honda Motor Co., Inc.
BIO
Megan Amic is the manager and head of media for American Honda Motor Co., Inc., leading national media strategy for the Honda and Acura automotive brands.
Amic joined Honda in June 2023 as a seasoned media strategist with expertise in advertising, social media and event-based promotions. As head of media, she oversees national media campaigns from new product launches to innovative branding initiatives such as Honda Stage and Gaming/E-Sports. She also leads enterprise customer communication management as well as paid media and email marketing.
Previously, Amic was the director of media at AT&T, where she led paid media strategy and planning for AT&T consumer wireless at both national and local levels, and senior director of media at NBCUniversal, where she was involved in media planning, buying and strategy across television, streaming and digital platforms.
Earlier in her career, Amic was the associate director of digital at OMD, where she developed media strategies for a number of major brands.
Amic holds a B.A. in English from the University of California, Los Angeles.
Q&A with Megan Amic
What makes great marketing today?
Great marketing is a result of authenticity and connection. Adobe summarized it best in its 2026 Creative Trends Report, highlighting four styles and themes shaping the visual language of creativity: All the Feels (sensory engagement), Connectioneering (building common ground), Surreal Silliness (playful creativity) and Local Flavor (cultural authenticity). Some of the best campaigns uncover a universal truth about their audience and pull at the audience’s heartstrings by connecting to that universal truth. Being able to bring joy to a consumer is the icing on the cake.
What is the one cultural trend you are watching today?
Brands that embrace the joy and camaraderie around this year’s biggest sporting events – such as the Milano-Cortina Winter Olympic Games and the FIFA World Cup. They are not only making authentic connections with fans, but ultimately winning consumer share of mind and I’m proud that Honda is one of the brands embracing this.
In one sentence, what will it take to make an entry worthy of winning a Grand Prize award?
The entry has to move me—laugh, cry, exude joy.
What advice would you offer to teams preparing submissions for the ANA Multicultural and Inclusive Marketing Excellence Awards?
Remember to always include the business objective. How did the campaign help move the business forward? What result did it drive? What change did it make?
Why do awards programs like ANA Multicultural and Inclusive Marketing Excellence Awards matter to the health and progress of the marketing industry?
Programs like these challenge us to set a new standard for inclusivity in marketing. By celebrating work that truly connects with the audience and drives real business growth, we shift the conversation from asking, “should we invest in inclusivity?” to “how can we achieve the impact that this ANA-winning campaign has had?” This program has also created an incredible library to be shared among us all, featuring case studies that show how tapping into cultural insight drives growth. I love how each year the bar is raised, even as the categories evolve, because it forces all of us to really dig into what greatness looks like and pushes us to keep progressing.
When reviewing submissions, what signals tell you that a program is driving real, sustainable business growth?
I like seeing the numbers—how did the campaign help drive sales or brand perception? Did it have a strong business impact? A creative campaign must reach beyond a handful of people and have a compelling outcome for the brand or business to achieve ANA-award recognition.
How have your expectations of great marketing evolved over the past few years— and how does that shape how you approach marketing?
Great marketing used to be about “first-to-market” opportunities and grabbing headlines, even with limited resources. Today, success is measured by results and every campaign must deliver a strong ROI. Will this initiative move the needle for our brand, and is the potential return with the investment? Data and impact matter more now than ever before.
What distinguishes exceptional multicultural and inclusive marketing work from work that is simply “good”?
Exceptional work moves you. Good work relies on impacting key business outcomes. Business outcomes are essential, but creating an emotional connection with the audience is what truly sets a campaign apart. When the audience is moved, that’s the critical opportunity to stay with them long beyond the end of the campaign.
Get to know the 2026 Multicultural and Inclusive Marketing Excellence Awards Grand Jurors.