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Multicultural and Inclusive Marketing Excellence Awards Grand Jury
Vice President, Brand Management
Mass General Brigham
BIO
Yeechin Harvey joined Mass General Brigham in 2022 and currently leads the health system’s brand and creative strategy and management. In this role, she oversees the development and stewardship of a unified brand that reflects Mass General Brigham’s commitment to world class patient care, research, education, and the community.
Prior to joining Mass General Brigham, Yeechin held marketing and strategy roles at Lindt & Sprüngli, Procter & Gamble, and Digitas. She has worked on global brands including LINDOR and Gillette, leading initiatives such as a national marketing campaign for LINDOR truffles and the Gillette 2014 soccer razor launch. She combines strategy and analysis with creative execution to drive measurable business impact.
Yeechin holds a bachelor’s degree from Tufts University and an MBA from the Tuck School of Business at Dartmouth.
Get to know the 2026 Multicultural and Inclusive Marketing Excellence Awards Grand Jurors.