Multicultural Excellence and Inclusive Marketing Awards - 2025 Preliminary Winners List

The ANA is proud to announce the preliminary list of category winners for the 2025 Multicultural and Inclusive Marketing Excellence Awards!  Award levels for each category - Grand, Silver and Bromze - along with Best in Show will be announced at the 2025 awards gala on Tuesday, October 7th at the Omni La Cosa Resort and Spa in Carlsbad, CA. REGISTER NOW 

List is alphabetically by client company within each category.

AFRICAN AMERICAN

SPRITE OBEY YOUR THIRST - “NAH”
Client: Sprite
Agency: Majority

MUSTARD X MUSTARD
Client: The Kraft Heinz Company
Agency: S4 Capital and The Kitchen

YOU CAN'T STOP MY DRIVE
Client: Toyota Motor North America
Agency: Burrell Communications Group

ASIAN

FACE THE DIFFERENCE
Client: Maybelline New York
Agency: Bustle

RE-PRESENTING AAPIs
Client: McDonald's
Agency: IW Group

A BEV STORY, STARRING THE BZ4X
Client: Toyota Motor North America
Agency: Intertrend Communications

CONTENT MARKETING

MUSTARD X MUSTARD
Client: The Kraft Heinz Company
Agency: S4 Capital and The Kitchen

EL BÉISBOL ES OTRA COSA CAMPAIGN
Client: Major League Baseball
Agency: Remezcla

BREAKING BREAD, BUILDING LEGACY
Client: Vanguard
Agency: BLK SHP, Inc.

CROSS-CULTURAL CAMPAIGNS

JAMES BALDWIN 100
Client: Knopf Doubleday Publishing Group

MUSTARD X MUSTARD
Client: The Kraft Heinz Company
Agency: S4 Capital and The Kitchen

A BEV STORY, STARRING THE BZ4X
Client: Toyota Motor North America
Agency: Intertrend Communications

CULTURAL MOMENTS AND CALENDARIZED EVENTS

YEAR OF THE SNAKE EXPERIENCE
Agency: Intertrend Communications and Boring Design Lab USA

DIWALI KI MITHAAS BADHANE KE LIYE LAXMI HAIN NAA
Client: Laxmi
Agency: Shrine Enterprise Pte Ltd.

BALIKBAYAN MAGIC: PHILIPPINE ORIENTAL FOOD MARKET
Client: The Coca-Cola Company
Agency: VML Canada

DATA AND MEASUREMENT EXCELLENCE

AARP STAYING SHARP: SUPPORTING BRAIN HEALTH, CELEBRATING CULTURE
Client: AARP
Agency: Influential

30TH ESSENCE FESTIVAL OF CULTURE PRESENTED BY COCA-COLA
Client: The Coca-Cola Company
Agency: Reach3 Insights

HBCYOU CAMPAIGN
Client: Procter and Gamble
Agency: Hill and Knowlton

DIGITAL EXCELLENCE

DORM-BUELA
Client: The Kraft Heinz Company
Agency: S4 Capital

TENNESSEE SOUND SITES
Client: Tennessee Department of Tourist Development
Agency: VML

SHOPIFY MILESTONES
Client: Shopify

EMERGING TECHNOLOGY

LENOVO: MEET YOUR DIGITAL SELF
Client: Lenovo
Agency: Zeno Group

APIA/MCDONALD'S SCHOLARS: AI-DRIVEN STORYTELLING
Client: McDonald's
Agency: IW Group

CHAT JUNETEENTH: AI WITH SOUL
Client: Putney LLC, in conjuction with Black Shop Friday 501C3
Agency: Putney

ENTERTAINMENT MARKETING

WHO'S WATCHING ME NOW?
Client: Hearts & Science -WB
Agency: NBCUniversal

MUSTARD X MUSTARD
Client: The Kraft Heinz Company
Agency: S4 Capital and The Kitchen

RE-PRESENTING AAPIS
Client: McDonald's
Agency: IW Group

EXPERIENTIAL MARKETING

AMOR WITH NO B.S.
Client: Match Group/Chispa
Agency: BeautifulBeast

THE SAUCE DRAWER
Client: McDonald's
Agency: IW Group

LUNARSGIVING
Client: Panda Restaurant Group
Agency: TDW+Co

HISPANIC

CÓMO TÚ LE DIGAS, LO TENEMOS ((WHATEVER YOU CALL IT)
Client: IKEA
Agency: Ogilvy New York

SALVA LA Ñ
Client: Kellanova
Agency: CIEN+

EL BÉISBOL ES OTRA COSA CAMPAIGN
Client: Major League Baseball
Agency: Remezcla

INFLUENCER MARKETING

MUSTARD X MUSTARD
Client: The Kraft Heinz Company
Agency: S4 Capital and The Kitchen

EL BÉISBOL ES OTRA COSA CAMPAIGN
Client: Major League Baseball
Agency: Remezcla

UNTOLD BEAUTY YEAR 3 INFLUENCER MARKETING
Client: Unilever
Agency: Arc Worldwide

IN-LANGUAGE MARKETING

EL REGALO DE ENSEÑAR
Client: Kroger
Agency: alma DDB

DULCE DE LECHE
Client: McDonald's
Agency: alma DDB

A BEV STORY, STARRING THE BZ4X
Client: Toyota Motor North America
Agency: Intertrend Communications

LGBTQ+ (LESBIAN, GAY, BISEXUAL & TRANSGENDER)

PERFECTLY QUEER
Client: It Gets Better
Agency: Orci

LUSH COSMETICS X DYLAN MULVANEY: LATE BLOOMER BATH BOMB
Client: Lush Cosmetics

WORLD'S LARGEST-ATTENDED DRAG QUEEN STORY TIME
Client: Visit Philadelphia

LOCAL, REGIONAL, OR MARKET SPECIFIC MARKETING

TU COMIDA MERECE PEPSI
Client: Pepsi
Agency: Studio Resonate, SiriusXM Media

HBCYOU CAMPAIGN
Client: Procter and Gamble
Agency: Hill and Knowlton

COUNT ON US
Client: Western Union
Agency: AVC

MARKETING TO THE 50+ CONSUMER

AARP STAYING SHARP: SUPPORTING BRAIN HEALTH, CELEBRATING CULTURE
Client: AARP
Agency: Influential

AARP EMBRACE YOUR INNER LIGHT
Client: AARP 
Agency: IW Group

UNTOLD BEAUTY YEAR 3 MARKETING TO THE 50+ CONSUMER
Client: Unilever
Agency: Arc Worldwide

PEOPLE WITH DISABILITIES AND NEURODIVERGENT COMMUNITIES

SENSORY OVERLOAD
Client: Haleon
Agency: Digitas and Vox Creative

CORONA ACCESSING PARADISE
Client: Labatt
Agency: Anomaly

TENNESSEE SOUND SITES
Client: Tennessee Department of Tourist Development
Agency: VML

PURPOSE MARKETING

WE STAND UP FOR
Client: Mastercard
Agency: McCann XBC

THE BANNED WAGON TOUR
Client: Penguin Random House
Agency: Momentum Worldwide

THE SCHOOLYS
Client: Teachers College Community School
Agency: Elite Media

RISING MULTICULTURAL SEGMENTS

MASALA VEGGIE BURGER - LIMITED TIME OFFER ONTARIO LAUNCH
Client: A&W Food Services of Canada Inc.
Agency: Ethnicity Matters

AARP EMBRACE YOUR INNER LIGHT
Client: AARP
Agency: IW Group

CULTURE OF WINNING: POLYNESIAN FOOTBALL PRIDE
Client: P&G Studios

SPORTS MARKETING

"YO SOY"
Client: Dove
Agency: DRAFTED

EL BÉISBOL ES OTRA COSA CAMPAIGN
Client: Major League Baseball
Agency: Remezcla

TOYOTA LOST NAMES
Client: Toyota Motor North America
Agency: Conill