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 The 2025 ANA Multicultural and Inclusive Marketing Excellence Awards

The 2025 ANA Multicultural and Inclusive Marketing Excellence Awards Program Is Now Open!

Since 2001, the ANA Multicultural and Inclusive Marketing Excellence Awards offer the ultimate opportunity to showcase work that makes a difference and celebrate the teams who are leading the charge in establishing an unwavering, authentic commitment to effectively include and engage with diverse, multicultural and inclusive growth audiences.

It is crucial for brands to be culturally relevant to all customers, regardless of gender, race, ethnicity, sexual or gender identity, ability, or age. ANA Multicultural and Inclusive Marketing Excellence Award winners showcase insights and learnings from the brands taking strategic steps to ensure their engagement with diverse consumer segments is relevant, inclusive, creative, and compelling.

The ANA Multicultural and Inclusive Marketing Excellence Awards program is judged by a select jury of industry leaders to select the entries that represent best-in-class examples of multicultural and inclusive marketing — work that features powerful cultural insights that ultimately helps brands to effectively connect with multicultural and inclusive growth segments.

In 2024, Doritos, in partnership with Goodby Silverstein & Partners, won the Best in Show award for its standout campaign “Dina & Mita.” McDonald's emerged as the most awarded client-side marketer, achieving the most wins overall (eight) and the most Grand Prize awards (three). Additionally, IPG led as the holding company with the most total wins, amassing an impressive 18 victories across various categories. The full list of 2024 winners can be viewed: 2024 Winners list.

Campaigns must have run between January 1, 2024  and June 1, 2025. This year, there are 20 categories to choose from where you can see the Full 2025 Award Category Breakdown. Down below are the deadlines and costs for the 2025 ANA Multicultural and Inclusive Marketing Awards:

  • Early Bird - $600/$700 for entries submitted by April 25, 2025
  • Standard Deadline - $700/$800 for entries submitted by May 23, 2025
  • Final Deadline - $800/$900 for entries submitted by June 20, 2025