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Multicultural and Inclusive Marketing Excellence Awards Grand Jury

 

ANIBAL CASSO

Chief Strategic Officer Ogilvy, North America and Global Strategy Lead WPP OpenX
Ogilvy

 


BIO

From a childhood steeped in the vibrant culture of the Dominican Republic to navigating the bustling streets of New York City, Anibal's journey has been fueled by an insatiable curiosity and a passion for understanding what connects us all. For over two decades, this drive has shaped the strategic vision of some of the world's most influential brands. His career began at Y&R, honing his Communication & Media Planning skills across LATAM, before transitioning to the U.S. to spearhead Multicultural Strategy for Heineken, Nissan, Johnnie Walker, Wendy's, and the NFL. From there, he stepped into leadership roles at some of the world's most creatively driven agencies, including Wieden + Kennedy, Droga5, 72andSunny, and FIG, where he catalyzed award-winning campaigns for P&G, IKEA, Old Spice, Google, Ketel One, Audi and more, earning recognition from Cannes Effectiveness, Effies, WARC, One Show, and Clio's. 

Today, as North America's Chief Strategy Officer at Ogilvy, Anibal leads a multidisciplinary practice at the intersection of Advertising, Connections, PR, Social, and Business Transformation. He is also the Global Strategy Lead at Ogilvy for WPP's OpenX, steering the future of brands within the Coca-Cola family. Beyond this, he champions Ogilvy's Intercultural approach, redefining how brands connect with the ever-changing fabric of America by embracing the richness of culture and perspective. His commitment extends to transforming Ogilvy NA's Integrated strategy team, building a more representative and inclusive group that reflects the communities they serve. 

More than a strategist, Anibal is a natural-born storyteller and a people-first leader. He leads from the bottom up, stays close to his team's day-to-day realities, and holds a firm belief that kindness and creativity aren't soft values but the foundation of work that actually matters. 

 


 

Get to know the 2026 Multicultural and Inclusive Marketing Excellence Awards Grand Jurors.