Multicultural and Inclusive Marketing Excellence Awards

The ANA is proud to announce the winners for the 2025 Multicultural and Inclusive Marketing Excellence Awards. Winners were announced at the special 2025 Multicultural and Inclusive Marketing Excellence Awards gala on October 8th. 

Download the 2025 Winners List

 

BEST IN SHOW

TENNESSEE SOUND SITES
Client: Tennessee Department of Tourist Development
Agency: VML

AFRICAN AMERICAN

Category Grand Prize Winner
SPRITE OBEY YOUR THIRST - “NAH”
Client: Sprite
Agency: Majority

Category Silver Winner
MUSTARD X MUSTARD
Client: The Kraft Heinz Company
Agency: Cashmere Agency and The Kitchen

Category Bronze Winner
YOU CAN'T STOP MY DRIVE
Client: Toyota Motor North America
Agency: Burrell Communications Group

ASIAN

Category Grand Prize Winner
A BEV STORY, STARRING THE BZ4X
Client: Toyota Motor North America
Agency: Intertrend Communications

Category Silver Winner
FACE THE DIFFERENCE
Client: Maybelline New York
Agency: Bustle

Category Bronze Winner
RE-PRESENTING AAPIs
Client: McDonald's
Agency: IW Group

CONTENT MARKETING

Category Grand Prize Winner
EL BÉISBOL ES OTRA COSA CAMPAIGN
Client: Major League Baseball
Agency: Remezcla

Category Silver Winner
MUSTARD X MUSTARD
Client: The Kraft Heinz Company
Agency: Cashmere Agency and The Kitchen

Category Bronze Winner
BREAKING BREAD, BUILDING LEGACY
Client: Vanguard
Agency: BLK SHP, Inc.

CROSS-CULTURAL CAMPAIGNS

Category Grand Prize Winner
MUSTARD X MUSTARD
Client: The Kraft Heinz Company
Agency: Cashmere Agency and The Kitchen

Category Silver Winner
A BEV STORY, STARRING THE BZ4X
Client: Toyota Motor North America
Agency: Intertrend Communications

Category Bronze Winner
JAMES BALDWIN 100
Client: Knopf Doubleday Publishing Group

CULTURAL MOMENTS AND CALENDARIZED EVENTS

Category Grand Prize Winner
DIWALI KI MITHAAS BADHANE KE LIYE LAXMI HAIN NAA
Client: Laxmi
Agency: Shrine Enterprise Pte Ltd.

Category Silver Winner
BALIKBAYAN MAGIC: PHILIPPINE ORIENTAL FOOD MARKET
Client: The Coca-Cola Company
Agency: VML Canada

Category Bronze Winner
YEAR OF THE SNAKE EXPERIENCE
Agency: Intertrend Communications and Boring Design Lab USA

DATA AND MEASUREMENT EXCELLENCE

Category Grand Prize Winner
AARP STAYING SHARP: SUPPORTING BRAIN HEALTH, CELEBRATING CULTURE
Client: AARP
Agency: Influential

Category Silver Winner
HBCYOU CAMPAIGN
Client: Procter and Gamble
Agency: Hill and Knowlton

Category Bronze Winner
30TH ESSENCE FESTIVAL OF CULTURE PRESENTED BY COCA-COLA
Client: The Coca-Cola Company
Agency: Reach3 Insights

DIGITAL EXCELLENCE

Category Grand Prize Winner
TENNESSEE SOUND SITES
Client: Tennessee Department of Tourist Development
Agency: VML

Category Silver Winner
SHOPIFY MILESTONES
Client: Shopify

Category Bronze Winner
DORM-BUELA
Client: The Kraft Heinz Company
Agency: S4 Capital

EMERGING TECHNOLOGY

Category Grand Prize Winner
APIA/MCDONALD'S SCHOLARS: AI-DRIVEN STORYTELLING
Client: McDonald's
Agency: IW Group

Category Silver Winner
LENOVO: MEET YOUR DIGITAL SELF
Client: Lenovo
Agency: Zeno Group

Category Bronze Winner
CHAT JUNETEENTH: AI WITH SOUL
Client: Putney LLC, in conjuction with Black Shop Friday 501C3
Agency: Putney

ENTERTAINMENT MARKETING

Category Grand Prize Winner
MUSTARD X MUSTARD
Client: The Kraft Heinz Company
Agency: Cashmere Agency and The Kitchen

Category Silver Winner
RE-PRESENTING AAPIS
Client: McDonald's
Agency: IW Group

Category Bronze Winner
WHO'S WATCHING ME NOW?
Client: Hearts & Science -WB
Agency: NBCUniversal

EXPERIENTIAL MARKETING

Category Grand Prize Winner
LUNARSGIVING
Client: Panda Restaurant Group
Agency: TDW+Co

Category Silver Winner
THE SAUCE DRAWER
Client: McDonald's
Agency: IW Group

Category Bronze Winner
AMOR WITH NO B.S.
Client: Match Group/Chispa
Agency: BeautifulBeast

HISPANIC

Category Grand Prize Winner
CÓMO TÚ LE DIGAS, LO TENEMOS (WHATEVER YOU CALL IT)
Client: IKEA
Agency: Ogilvy New York

Category Silver Winner
SALVA LA Ñ
Client: Kellanova
Agency: CIEN+

Category Bronze Winner
EL BÉISBOL ES OTRA COSA CAMPAIGN
Client: Major League Baseball
Agency: Remezcla

INFLUENCER MARKETING

Category Grand Prize Winner
MUSTARD X MUSTARD
Client: The Kraft Heinz Company
Agency: Cashmere Agency and The Kitchen

Category Silver Winner
UNTOLD BEAUTY YEAR 3 INFLUENCER MARKETING
Client: Unilever
Agency: Arc Worldwide

Category Bronze Winner
EL BÉISBOL ES OTRA COSA CAMPAIGN
Client: Major League Baseball
Agency: Remezcla

IN-LANGUAGE MARKETING

Category Grand Prize Winner
A BEV STORY, STARRING THE BZ4X
Client: Toyota North America
Agency: Intertrend Communications

Category Silver Winner
EL REGALO DE ENSEÑAR
Client: Kroger
Agency: alma DDB

Category Bronze Winner
DULCE DE LECHE
Client: McDonald's
Agency: alma DDB

LGBTQ+ (LESBIAN, GAY, BISEXUAL & TRANSGENDER)

Category Grand Prize Winner
LUSH COSMETICS X DYLAN MULVANEY: LATE BLOOMER BATH BOMB
Client: Lush Cosmetics

Category Silver Winner
PERFECTLY QUEER
Client: It Gets Better
Agency: Orci

Category Bronze Winner
WORLD'S LARGEST-ATTENDED DRAG QUEEN STORY TIME
Client: Visit Philadelphia

LOCAL, REGIONAL, OR MARKET SPECIFIC MARKETING

Category Grand Prize Winner
COUNT ON US
Client: Western Union
Agency: AVC

Category Silver Winner
TU COMIDA MERECE PEPSI
Client: Pepsi
Agency: Studio Resonate, SiriusXM Media

Category Bronze Winner
HBCYOU CAMPAIGN
Client: Procter and Gamble
Agency: Hill and Knowlton

MARKETING TO THE 50+ CONSUMER

Category Grand Prize Winner
AARP EMBRACE YOUR INNER LIGHT
Client: AARP 
Agency: IW Group

Category Silver Winner
UNTOLD BEAUTY YEAR 3 MARKETING TO THE 50+ CONSUMER
Client: Unilever
Agency: Arc Worldwide

Category Bronze Winner
AARP STAYING SHARP: SUPPORTING BRAIN HEALTH, CELEBRATING CULTURE
Client: AARP
Agency: Influential

PEOPLE WITH DISABILITIES AND NEURODIVERGENT COMMUNITIES

Category Grand Prize Winner
TENNESSEE SOUND SITES
Client: Tennessee Department of Tourist Development
Agency: VML

Category Silver Winner
SENSORY OVERLOAD
Client: Haleon
Agency: Digitas and Vox Creative

Category Bronze Winner
CORONA ACCESSING PARADISE
Client: Labatt
Agency: Anomaly

PURPOSE MARKETING

Category Grand Prize Winner
THE SCHOOLYS
Client: Teachers College Community School
Agency: Elite Media

Category Silver Winner
THE BANNED WAGON TOUR
Client: Penguin Random House
Agency: Momentum Worldwide

Category Bronze Winner
WE STAND UP FOR
Client: Mastercard
Agency: McCann XBC

RISING MULTICULTURAL SEGMENTS

Category Grand Prize Winner
MASALA VEGGIE BURGER - LIMITED TIME OFFER ONTARIO LAUNCH
Client: A&W Food Services of Canada Inc.
Agency: Ethnicity Matters

Category Silver Winner
AARP EMBRACE YOUR INNER LIGHT
Client: AARP
Agency: IW Group

Category Bronze Winner
CULTURE OF WINNING: POLYNESIAN FOOTBALL PRIDE
Client: P&G Studios

SPORTS MARKETING

Category Grand Prize Winner
TOYOTA LOST NAMES
Client: Toyota Motor North America
Agency: Conill

Category Silver Winner
EL BÉISBOL ES OTRA COSA CAMPAIGN
Client: Major League Baseball
Agency: Remezcla

Category Bronze Winner
"YO SOY"
Client: Dove
Agency: DRAFTED