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Multicultural and Inclusive Marketing Excellence Awards Grand Jury

 

CARLA IBARRA

Senior Director, Change Management Communications
NRG Energy

 


BIO

Carla brings 15+ years of international experience across brand marketing, strategic communications, and transformation. In her current role at NRG, she focuses on helping organizations align narrative, people, and strategy to drive adoption and impact. Originally from Mexico, Carla brings a multicultural perspective to inclusive storytelling and marketing. She holds a degree in Business Administration from Tecnológico de Monterrey and certifications in Brand Management, Marketing, and Change Management. Carla is a founding member of NRG’s HOLA Club, an employee resource group dedicated to celebrating and supporting Latinx culture and community. Outside of work, she advocates for literacy, enjoys experimenting in the kitchen, and cycles Houston’s bayous. 

 


Get to know the 2026 Multicultural and Inclusive Marketing Excellence Awards Grand Jurors.