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Multicultural and Inclusive Marketing Excellence Awards Grand Jury
Chief Marketing Officer and US Nutrition General Manager
Reckitt
BIO
Nathalie’s background includes more than 20 years of marketing and corporate communication in C-suite positions in CPG’s and financial companies such as Danone, Nestlé, Zurich and Reckitt.
She is an active mentor for Women Professional Leaders affiliated to the Swiss-Mexican Chamber of Commerce and Industry, active member of the Board at HIR insurance company in Mexico, former member of the Board of the Swiss-Mexican Chamber of Commerce and Industry in Mexico, Former local leader of the International Flood Resilience Program in association with International Red Cross Societies, former official speaker for “Paress Programme” in Mexico, Former official speaker for “Abrazando a la vida” programme in Mexico.
Her experience across Latin America led her to be speaker in Women’s Forum Paris, Women Economic Forum Mexico, being an active contributor of the Hispanic Executive Editor Circle, as well as contributor in several business publications in Mexico.
She prides herself to be the initiator of several purpose led programs in each of the companies she has been collaborating with, impacting as of today more than 500 000 people over the several years of activities.
Passionate about Hispanic women empowerment, women’s role in economy, Nathalie is a graduate of Kedge Business School.
Q&A with Nathalie Darres
What makes great marketing today?
Great marketing today is deeply rooted in culture, whether multicultural, generational, or local. It seamlessly integrates into consumers’ daily lives, resonates on an individual level, and sparks conversation. At its best, it builds authenticity, familiarity, and relatability, ultimately delivering measurable business impact.
What is the one cultural trend you are watching today?
As a mom of a high school senior, I’m fascinated by how her generation is increasingly shifting from digital spaces back to real-life experiences. I’m encouraged to see them becoming more present, engaging with their surroundings, valuing time offline, and forming deeper, more meaningful connections with their peers.
In one sentence, what will it take to make an entry worthy of winning a Grand Prize award?
A Grand Prize–worthy entry demonstrates a precise understanding of audience behavior, taps into relevant cultural narratives, leverages an integrated channel strategy, and delivers measurable impact on both business performance and brand equity.
What advice would you offer to teams preparing submissions for the ANA Multicultural and Inclusive Marketing Excellence Awards?
Demonstrate a deep understanding of your target audience and the core problem you’re solving. Clearly showcase how your brand connected authentically and culturally across a diverse media ecosystem. Strong storytelling is essential, it guides the jury from insight to strategy to execution, culminating in clear, measurable business impact.
Why do awards programs like ANA Multicultural and Inclusive Marketing Excellence Awards matter to the health and progress of the marketing industry?
ANA multicultural and Inclusive Marketing Excellence Awards helps showcase what marketing impact in business looks like showcasing effective work achieving business impact and cultural relevance. It helps raise the bar for inclusive and diverse marketing. providing a benchmark and examples for us all to learn from.
When reviewing submissions, what signals tell you that a program is driving real, sustainable business growth?
I focus on the strength of the connection between strategy and outcomes, specifically, the cultural insight that informed the strategy, how that strategy influenced consumer behavior, and how those behavioral shifts translated into measurable business results. I also assess whether the outcomes are directly attributable to the program itself versus external market factors.
How have your expectations of great marketing evolved over the past few years— and how does that shape how you approach marketing?
With the rapid adoption of AI and the resulting proliferation of content, the bar for marketing excellence has risen. We as marketers must prioritize authenticity, originality, and credibility to truly engage consumers. Human voices, lived experiences, and expert perspectives are critical to building trust, shifting the focus from persuasion to meaningful, TRUST-driven engagement.
How do you balance creative ambition with commercial accountability in marketing?
Creative ambition should always be anchored in clear business objectives, such as revenue growth. This requires identifying the specific consumer behavior changes that will drive that growth, for example, improving retention. Creativity then becomes the solution to achieving those outcomes, with success measured through its tangible contribution to business performance, name it share, revenue, etc.
Get to know the 2026 Multicultural and Inclusive Marketing Excellence Awards Grand Jurors.