7-Eleven “Take It To Eleven"
Category
Cross-Cultural Campaigns
Description
Winner Status:
Category Winner
Client/Brand:
7-Eleven, Inc.
Agency:
360i
Campaign Summary:
7-Eleven has always provided access to everyday necessities —but the brand understands that there’s more to life than surviving. “Take it to Eleven” was born of the notion of feeding essential needs and bringing joy. We showcased the diverse stories that embody “Take it to Eleven” in a full-funnel campaign.
Client Credits:
Marissa Jarratt, Senior Vice President and Chief Marketing Officer
Paige Jones, Senior Director, Brand Strategy
Marissa Eddings, Sr. Director, Digital & Content Marketing
Neha Nayyar, Director, Brand Advertising & Partnerships
Agency Credits:
Menno Kluin, Chief Creative Officer
Devon Hong, Executive
Andrew Hunter, Creative Director
Doug Murray, Creative Director
Michael Schachtner, Creative Director
Emmanuel Rocha, Jr Copywriter
Jorge Diaz, Jr Art Director
Brian Gartside, Group Design Director
Andrea Rastogi, Executive Producer
Adrienne Darnell, Sr. Producer
Additional Contributors: