Winner Status:
Category Winner

Client/Brand: 
AT&T

Agency: 
The 360 Agency

Campaign Summary:
For Black Future Month, AT&T set out to revere Black future makers. Our deep cultural insight focused on recognizing the pursuit of dreams and giving people their flowers now. We recast February 2021 as Black Future Month and executed a fully integrated campaign including TV, radio, digital/social, PR and retail.

Client Credits:
Matthew Brooks, Senior Lead Creative Direction

Robert Hebert, Lead Manager - Special Experiences Team

Agency Credits: 
Tish Gallindo, Founder and CEO

Harry Lowell, Executive Producer

Hans Forsman, Executive Creative Director

Dino Spadavecchia, Creative Director

Monica Warden, Senior Account Director

Additional Contributors: