Winner Status:
Category Winner

Client/Brand: 
Don Julio

Agency: 
Anomaly

Campaign Summary:
Mexican-American hospitality workers who keep our bars and restaurants alive. Including a $1MM donation fund, a disruptive voucher that drove traffic to bars and an NFT drop that raised money for the fund.

Client Credits:
Christina Choi, SVP - Gin, Tequila, Run

Hadley Shafer, Director

Iven Breneger, Senior Brand Manager

Christine Hasbun, Consumer Planning Director

Jamie Hakim, Public Relations Entertainment and Influencer Marketing

Agency Credits: 


Additional Contributors:
Hunter PR, NYC
NVE, LA
PHD, NYC
Vayner Media, NYC