Winner Status:
Category Winner

Client/Brand: 
Brown-Forman

Agency: 
IW Group

Campaign Summary:
To celebrate Pride’s return to the great outdoors in 2021, Jack Daniel’s teamed up with “RuPaul’s Drag Race” royalty to produce the brand’s first-ever reality series, “Jack Daniel’s Tennessee Fire presents Drag Queen Summer Glamp”.

Client Credits:
Fabricia da Silva, Multicultural Manager

Lauren Richmond, Jack Daniel's Tennessee Fire Brand Manager

Agency Credits: 
Telly Wong, SVP

Sid Kim, Director of Content

Kai Chuan, Content Producer and Social Media Strategist

Cindy Chen, Multimedia Designer

Mary dela Cruz, Client Partner

Tessa Dobrow, Public Relations Coordinator

Additional Contributors: