Cover Our Community
Category
Small Budget
Description
Winner Status:
Category Grand Prize Winner
Client/Brand:
Big Facts, Small Acts
Agency:
Chemistry
Campaign Summary:
COVID-19 was disproportionately affecting Black and Latinx communities. Using Atlanta's vibrant art scene to this audience, local artists "defaced" their murals and added vinyl face masks to iconic images, serving as larger-than-life reminders to #CoverOurComunity. Featured on Bloomberg, CNN and at SXSW 2021, the campaign garnered over 120 Million impressions.
Client Credits:
Sherri Daye Scott, Founder
Agency Credits:
Hilary Collier, Director, PR
Maya Campbell, Art Director
Lauren Glynn, Senior Copywriter
Demour Breen, Associate Producer
Michael Groenewald, Group Creative Director
Wil Benham, Executive Creative Director
Chris Breen, Group Account Director
Taylor Guglielmo, Chief Growth Officer
Tim Smith, President
Additional Contributors:
Phyllis.Iller Photography
A.P. Chaney (Copywriter)
PowerHaus Creative