Winner Status:
Category Winner

Client/Brand: 
AARP

Agency: 
MAX (Music Audience Exchange)

Campaign Summary:
AARP has always been committed to empowering people to choose how they live as they age. Through this virtual concert series, AARP celebrates the scientific connection between music and brain health with diverse audience segments, all while bringing music–and joy–into their lives.

Client Credits:
Gregg Molander
Jo Higgison
Barbara Shipley
Shani Hosten
David Friedman
Julia Rossi
Grace Cutler
Tracy Sacks
Jason Orfanon


Agency Credits: 
Spencer Weinkle
Ryan Whisenhunt
Brian Kuennen
Maxwell Zotz
Victoria Yip
Angie Mejia
Brady Purnell
Malory Larson
Travis Settelmayer


Additional Contributors: