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  • 2022 ANA Multicultural Excellence Awards Gallery
  • DoorDash Launches “Antojo”, Its First-Ever Hispanic Marketing Campaign
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DoorDash Launches “Antojo”, Its First-Ever Hispanic Marketing Campaign

Category

Hispanic

Description

Winner Status:
Category Grand Prize Winner

Client/Brand: 
DoorDash Inc.

Agency: 
Gallegos United


Campaign Summary:
DoorDash launched its first-ever multi-platform bilingual Hispanic creative campaign titled “Antojo” (Spanish for craving). The campaign aimed at authentically connecting with the Latino community and was rooted in the perspective that cravings are a common experience in culture, but “antojos” are a part of the way Latinos live life.

Client Credits:
David Bornoff
Katie Daire
Katie Coffee
Francesca Ravella
Armando Samules






Agency Credits: 
John Gallegos
Jose Pablo Rodriguez
Gema Zywiciel
Silvina Cendra
Becky Peterhansen
Jasmin Esquivel
Juan Oubina
Saul Escobar
Cristian Baez
Daniel Marin

Additional Contributors:





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New York, NY 10017

Email: multiculturalawards@ana.net

Hashtag: #ANAmulti

About the ANA

The Association of National Advertisers (ANA) is the definitive voice of the marketing industry. Since 1910, we have set and advanced the agenda for marketing transformation, connecting over 1,600 member companies to an influential global network, insights and resources that drive growth. Our members represent 20,000 brands and $400 billion in annual marketing investment. Through industry-leading research, the CMO Growth Council, and our proprietary Growth Agenda and Practices, the ANA empowers marketers to shape the future of marketing and create lasting impact for their organizations and the industry.

 

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