Winner Status:
Category Winner

Client/Brand: 
McDonald's

Agency: 
Admerasia

Campaign Summary:
Speaking superfan to superfan and building relevance among Filipino Americans in popular culture with Saweetie’s new Meal to help increase sales/guest count and drive acquisition, McDonald’s partnership with Kumu on media activation was the first in US which generated 10K+ views for branded contents and 6MM+ impressions for game show.

Client Credits:
Alison Ciccione
Kate Mulcahey









Agency Credits: 
Doris Huang
Michael Lai
Hsin-Ling Chuang
Brendan Cheung
Dennis Tsai
Tony Li
Charles Chang
Suvi Liu
Yuan Jia
Andrew Hung

Additional Contributors: