Winner Status:
Category Winner

Client/Brand: 
Procter & Gamble

Agency: 
Grey

Campaign Summary:
This was a digital led campaign supported by PR and social media efforts. Core goal focused on driving awareness to a powerful message of love and acceptance on the International Day of Trans Visibility, as Pantene knows the importance of hair for the LGBTQ+ community.

Client Credits:
Gustavo Cracogna
Marcela Bonsenso Veneziano
Maira Monnerat
Marco Zermeño
Clarisa Caycedo
Martina Brubacher
Diego Gonzalez




Agency Credits: 
Javier Campopiano
Javier Bonilla
Arturo Macouzet
Bryan Burns
Emily Pracher
Stephanie Zapata
Liliana Baz
Mariana Quintanilha
Lauren Friezo
Lauren Gordon

Additional Contributors:
Fauna
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