Winner Status:
Category Winner

Client/Brand: 
Google

Agency: 
Google Devices and Services Creative Team

Campaign Summary:
Real Tone is a collection of technical improvements and mission to make our camera and image products work more equitably for people of color. We vastly improved our camera tuning models and algorithms to more accurately highlight the nuances of diverse skin tones with Real Tone software.

Client Credits:
 










Agency Credits: 











Additional Contributors:
Wieden + Kennedy, NY
GUT Miami
T Brand, the content studio of New York Times Advertising