Denny’s Social Stars Influenced Menu
Category
Digital/Social/Mobile
Description
Winner Status:
Category Grand Prize Winner
Client/Brand:
Denny’s
Agency:
Anomaly
Campaign Summary:
To protect its share and earn resonance with young, multicultural Denny’s customers, Denny’s invited 24 diverse, creative influencers to co-create menu items, made available nationwide for a limited time only. This multicultural-centric initiative brought to life the: ‘Social Stars Influenced Menu’.
Client Credits:
John Dillon
Erik Jensen
Vivian Velazquez
Paloma Fuentes
Lucho Sanchez
Carlos Castro
Taylor Morris
Agency Credits:
Donnell Johnson
Matt Silvester
Darina Khafizova
Adam DuBrueler
Mikey Cohlmia
Sydney Lemens
Valeria Mantica
Iman Porte
Halle Nurse
Andreina Byrne
Additional Contributors: