Winner Status:
Category Winner

Client/Brand: 
Toyota Motor North America

Agency: 
Intertrend Communications

Campaign Summary:
By embracing cultural resonance and empowering Asian Americans to express their unique identities, Toyota’s “Day One” campaign transcended traditional boundaries of automotive advertising. This campaign highlighted the immense and authentic impact of Toyota, positioning the brand as a true ally and catalyst for the aspirations of our Asian American community.

Client Credits:
Lisa Materazzo
Mike Tripp
Tim Bliss
Tyler McBride
Alex Ahrendsen
Tony Mueller
Jessamine Merrill
Angie White
Alex Chau


Agency Credits: 
Rita Cheng
Joe Min
Alyssa Hu
Eugene Kim
Cheryl Lee
Jeanette Tang
Neal Persaud
Idy Tsao
Helen Wang
Tiffany Khuu

Additional Contributors: