That Lunar Cheer
Category
Marketing to the 55+ Consumer
Description
Winner Status:
Category Grand Prize Winner
Client/Brand:
AARP
Agency:
IW Group Inc
Campaign Summary:
AARP embraced and uplifted multigenerational AAPI households at a time when Asian Americans were yearning for hope, happiness, and good fortune by creating a social campaign that tapped into the power of togetherness while continuing to be a resource and advocate for AAPIs 50+, their families, and their caregivers.
Client Credits:
Edna Kane Williams
June Kao
Mary Tablante
Henry Kenney III
Mario Trubiano
Jill Jacob
Tom Previ
Daphne Kwok
Agency Credits:
Cenon Advincula
Margie Parks
Narendra Wickremetunge
Jessica Lau
Celine Wu
Alexis Johnson
Stone Shih
Mike Anapolsky
Janet Alikpala
Sid Kim
Additional Contributors: