Winner Status:
Category Grand Prize Winner

Client/Brand: 
AARP

Agency: 
IW Group Inc

Campaign Summary:
AARP embraced and uplifted multigenerational AAPI households at a time when Asian Americans were yearning for hope, happiness, and good fortune by creating a social campaign that tapped into the power of togetherness while continuing to be a resource and advocate for AAPIs 50+, their families, and their caregivers.

Client Credits:
Edna Kane Williams
June Kao
Mary Tablante
Henry Kenney III
Mario Trubiano
Jill Jacob
Tom Previ
Daphne Kwok



Agency Credits: 
Cenon Advincula
Margie Parks
Narendra Wickremetunge
Jessica Lau
Celine Wu
Alexis Johnson
Stone Shih
Mike Anapolsky
Janet Alikpala
Sid Kim

Additional Contributors: