Cost of Beauty
Category
Socially Responsible
Description
Winner Status:
Category Grand Prize Winner
Client/Brand:
Dove
Agency:
Edelman
Campaign Summary:
As part of the Campaign for Kids Online Safety, The Dove Self-Esteem Project released “Cost of Beauty”– a powerful film illustrating the impact toxic beauty content on social media can have on youth mental health. The film & campaign were inspired by new Dove research and real stories.
Client Credits:
Leandro Barreto
Kathryn Fernandez
Melissa Grevstad
Sofia Garcia
Dana Paolucci
Pau Bartoli
Alix Colin
Amalie Thompson
Sarah Potter
Agency Credits:
Katie Stratakis
Sydney Spagnoletti
Samantha Colton
Fernanda Armendariz
Livia Dayan
Rola Elkhatib
Kate Forlenza
Melle Hock
Additional Contributors:
Edelman NY
Ogilvy
Mindshare
Collectively