Winner Status:
Category Grand Prize Winner

Client/Brand: 
Dove

Agency: 
Edelman

Campaign Summary:
As part of the Campaign for Kids Online Safety, The Dove Self-Esteem Project released “Cost of Beauty”– a powerful film illustrating the impact toxic beauty content on social media can have on youth mental health. The film & campaign were inspired by new Dove research and real stories.

Client Credits:
Leandro Barreto
Kathryn Fernandez
Melissa Grevstad
Sofia Garcia
Dana Paolucci
Pau Bartoli
Alix Colin
Amalie Thompson
Sarah Potter


Agency Credits: 
Katie Stratakis
Sydney Spagnoletti
Samantha Colton
Fernanda Armendariz
Livia Dayan
Rola Elkhatib
Kate Forlenza
Melle Hock



Additional Contributors:
Edelman NY
Ogilvy
Mindshare
Collectively