Winner Status:
Category Grand Prize Winner

Client/Brand: 
Intuit QuickBooks

Agency: 
alma DDB

Campaign Summary:
QuickBooks changed the "I'm not that big" mindset in the Hispanic business community and nearly doubled the number of Latinos that started using QuickBooks.

It showed Hispanic businesses with names ending in 'ito" ("barcitos," "cafecitos") that just because their names sound "chiquitos" (small in English), it doesn't mean they can't be big.

Client Credits:
Javier Martin
Thom Suh
Natalie Alia
Alice Reed
Lyda Scrogings
Chelsea Donlin
Mindy King




Agency Credits: 
Isaac Mizrahi
Angela Rodriguez
Jorge Becerra
Gabriel Ferrer
Gabriel Reyes
Alondra Diaz
Jay Rivera
Michael Sotelo
Karen Udler
Sofia Rodriguez

Additional Contributors:
Access Brand Communications
Collectively
Critical Mass
Initiative