Winner Status:
Category Grand Prize Winner

Client/Brand: 
General Mills, Inc.

Agency: 
Macias Creative

Campaign Summary:
Custom Hispanic soccer program platform “La Jugada Mundial” (World-Class Play)
Partnership with the official announcer for “Fútbol de Primera” the exclusive official FIFA radio broadcaster in the US, Andres Cantor.
First-of-its-kind Totino’s radio spot plus several other media touch points including social, influencer and in-store clings.

Client Credits:
Maria-Gloria Moya
Lauren Jantscher
Taylor Roseberry
Nadia Stefansson
Savita McLaughlin
Kayla Emerson
Jenna Hernandez
Sidd Singhal
Maya Omori
Mike Churchill

Agency Credits: 
Marcos Macías
Arnaud Pagès
Carlos Vitteri
Carolina Del Busto
Samuel Albis
Doug Kellner
Monique Gonzalez
Maitane Bilbao
Lina Gomez


Additional Contributors:
Futbol De Primera
Makeabeat Productions