Winner Status:
Category Winner

Client/Brand: 
Riviana

Agency: 
alma DDB

Campaign Summary:
Our campaign challenged culinary explorers to “unfollow la receta” (unfollow the recipe), showing that the heart of traditional recipes never die, even as each generation adds their own twist.

The effort more than tripled brand awareness and preference, driving an impressive 28% sales lift.

Client Credits:
Sandra Kim










Agency Credits: 
Angela Rodriguez
Luke Roberts
Michael Sotelo
Lucille Gratacós
Adriana Piñeda
Jaume Rodriguez
Bruno Trad
Alejandra Calle
Jorge Mercado
Jay Rivera

Additional Contributors:
The Salmon Factor
Spark Foundry
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