ALTA SINFÓNICA
Category
Experiential Marketing
Description
Winner Status:
Category Winner
Client/Brand:
Tecate
Agency:
Remezcla
Campaign Summary:
By partnering with both emerging and established artists, ALTA SINFÓNICA blended classical music with hip hop, corridos tumbados, and dancehall, creating a unique and groundbreaking musical experience that celebrated bi-culturalism and community. This event reinforced Tecate ALTA's brand message of embracing diversity and promoting positive change through creativity and collaboration.
Client Credits:
Oscar Martinez-Lopez
Belen Pamukoff
Stephanie Mejia
Agency Credits:
Morris Dávila
Daniel González
Neylu Longoria
Ana Calapa
Ivonne Ruiz
David Vélez Mejia
Marianne Espinoza
Priscilla Martinez Rodriguez
Rafael Urbina
Joel Moya
Additional Contributors:
Pickle Music Studios
San Francisco Philharmonic
Ánomalo Estudio