Change Leaders Live Podcast Activation
Category
Audio - Radio, Internet Radio, and Podcasts
Description
Winner Status:
Category Winner
Client/Brand:
McDonald's
Agency:
Burrell Communications
Campaign Summary:
McDonald's USA has a long history of investing in Black leaders who are taking steps now to create a brighter tomorrow.
The podcast activation created by Pod Digital Media highlighted the Change Leaders via a Live event and a series podcast conversations that were released weekly for a total of 5 months.
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Agency Credits:
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