Celebrating World Cup “Latinisms” with Marcello Hernández
Category
Digital/Social/Mobile
Description
Winner Status:
Category Winner
Client/Brand:
McDonald's USA
Agency:
BODEN Agency
Campaign Summary:
To bring to life its global sponsorship of the 2022 FIFA World Cup™, McDonald’s USA celebrated the unique and passionate ways that Hispanics & Latinos embrace fútbol with a social-first communications campaign centered around new SNL cast member and culturally-relevant influencer, Marcello Hernández.
Client Credits:
Jennifer ("JJ") Healan
Elizabeth Campbell
Steven Navas
Kaitlin LaBruzzo
Cristina Alfaro
Agency Credits:
Natalie Boden
Sara Garabaldi
Lauren Gongora
Daniella Biffi
Jorge Holguin
Nicole Chivite
Paola Chavez
Melissa Cortina
Valeria Cabrera
Julia del Rivero
Additional Contributors:
Loud and Live, Inc.
alma DDB
Wieden + Kennedy
Navigation Boulevard