Winner Status:
Category Winner

Client/Brand: 
McDonald's USA

Agency: 
BODEN Agency

Campaign Summary:
To bring to life its global sponsorship of the 2022 FIFA World Cup™, McDonald’s USA celebrated the unique and passionate ways that Hispanics & Latinos embrace fútbol with a social-first communications campaign centered around new SNL cast member and culturally-relevant influencer, Marcello Hernández.

Client Credits:
Jennifer ("JJ") Healan
Elizabeth Campbell
Steven Navas
Kaitlin LaBruzzo
Cristina Alfaro






Agency Credits: 
Natalie Boden
Sara Garabaldi
Lauren Gongora
Daniella Biffi
Jorge Holguin
Nicole Chivite
Paola Chavez
Melissa Cortina
Valeria Cabrera
Julia del Rivero

Additional Contributors:
Loud and Live, Inc.
alma DDB
Wieden + Kennedy
Navigation Boulevard