Winner Status:
Category Winner

Client/Brand: 
Colon Cancer Coalition

Agency: 
BeautifulBeast

Campaign Summary:
58% of young adults with coloncancer will be diagnosed later when it’s harder to treat.
We must talk about this SHIT, but radio stations don’t allow to say SHIT on air.
To avoid censorship, we hired announcers whose first language wasn’t English and asked them to read words that sound like SHIT.

Client Credits:
 










Agency Credits: 











Additional Contributors:
Deaf Mule Studio, Dallas