Winner Status:
Category Winner

Client/Brand: 
McDonald's

Agency: 
Burrell Communications Group, LLC

Campaign Summary:
Black GEN Z felt unsupported by McDonald's which had a direct impact on our AACM brand penetration and perception. To address this gap, the McDonald's B&PG Future '22 Change Leaders campaign was created to honor and recognize 22 Black Gen Z unsung heroes and to improve brand perception and penetration.

Client Credits:
Alison Ciccione
Courtney Harris









Agency Credits: 
Ronda Shepard
Donna Hodge
Melvin Lewis
Chelzea Owens
Debra Isabell
Lynda Queamante
Carolyn Marks
Beata Snelling
Lynn Pitts


Additional Contributors:
Pod Digital Media