Long Line of Ladies
Category
Rising Multicultural Segments
Description
Winner Status:
Category Grand Prize Winner
Client/Brand:
The Procter & Gamble Company
Agency:
Junk Drawer LLC
Campaign Summary:
The This is L brand has used love rather than fear to guide decisions from our advertising to our products. Through the film Long Line of Ladies and our partnership with Walgreens, we wanted to share the impact of a more positive approach rather than confronting the negative views toward menstruation.
Client Credits:
Hesham Tohamy
Kristen Haun
Kanimozhi Loganathan
Drake Stimson
Agency Credits:
Shaandiin Tome
Sam Davis
Additional Contributors: