Winner Status:
Category Grand Prize Winner

Client/Brand: 
The Procter & Gamble Company

Agency: 
Junk Drawer LLC

Campaign Summary:
The This is L brand has used love rather than fear to guide decisions from our advertising to our products. Through the film Long Line of Ladies and our partnership with Walgreens, we wanted to share the impact of a more positive approach rather than confronting the negative views toward menstruation.

Client Credits:
Hesham Tohamy
Kristen Haun
Kanimozhi Loganathan
Drake Stimson







Agency Credits: 
Shaandiin Tome
Sam Davis









Additional Contributors: