Winner Status:
Category Winner

Client/Brand: 
National Football League

Agency: 
Chemistry Cultura​

Campaign Summary:
Through a carefully curated mix of social media content, earned coverage and activations, the NFL’s Por La Cultura campaign underscored Latinos’ love of football and bolstered representation in a non-Latino-dominated industry. PLC featured Latino players, coaches, icons and fans to promote diversity and inclusion in the NFL and beyond.

Client Credits:
Tim Ellis
Marissa Solis
Sarah Bishop
Javier Farfan







Agency Credits: 
Lauren Cortinas
David Villavicencio
Darian Hernandez








Additional Contributors: