Vaccines for Anti-Vax Land
Category
Demonstrated Growth
Description
Winner Status:
Category Winner
Client/Brand:
Permian Strategic Partnership
Agency:
Edelman
Campaign Summary:
COVID-19 vaccination rates in the Permian Basin were 30% below the national average. Residents considering getting vaccinated feared community ostracization, largely because of anti-vaccine mainstream media.
Client Credits:
Donald L. Evans
Tracee Bentley
Casey Yates
Susan Spratlen
Morgan Hebert
Agency Credits:
Lorenz Esguerra
Evan Benedetto
Tim Gingrich
Nate Millado
Emily Cheslock
Lauren Glynn
Additional Contributors: