Scrolling Therapy
Category
People with Disabilities
Description
Winner Status:
Category Grand Prize Winner
Client/Brand:
Eurofarma
Agency:
Dentsu Creative
Campaign Summary:
Scrolling Therapy is a revolutionary mobile platform that converts scrolling time to therapy time. Using facial recognition, we enabled patients to control the newsfeed with their facial expressions, translating the most important facial exercises into social actions. A transformational alternative to an exhausting routine.
Client Credits:
Marco Billi
Felipe Catao
Maria das Graças Dantas
Paula Mamberti
Elaine Cristina Ribeiro
Andrea Lie Iwamizu
Fabio Crunfli Martin
Roberta Rodrigues Rocha
Ariane Condesso
Thiago Monaco
Agency Credits:
Rafael Rizuto
Paulo Fogaça
Juan Pedro Mc Cormack
Eduardo Tavares
Agustín Alba
Gastón Cánaves
Thiago Winkler
Sebastian Porta
John Bleeden
Kelley Varga
Additional Contributors: