Winner Status:
Category Grand Prize Winner

Client/Brand: 
Ajinomoto Co. Inc.

Agency: 
Edelman

Campaign Summary:
Ajinomoto wanted to change the misinformed perception of MSG within the "clean eating" community. To do that, we needed to get the world's most influential clean eater on board: Gwyneth Paltrow. Only problem? She didn't answer our calls. So we made her the face of our campaign—without actually hiring her.

Client Credits:
Shigeyuki Takeuchi
Takayuki Saito
Yoko Ogiwara
Yuri Hirabayashi







Agency Credits: 
Gennifer Horowitz
Elizabeth Mulligan
Conor Hogan
Jesse Suchmann
Victoria Kwan
Gina LoPinto





Additional Contributors:
Tuff Productions
Quiet Light Communications
Command Entertainment Group