Winner Status:
Category Winner

Client/Brand: 
TD Canada

Agency: 
Ethnicity Matters

Campaign Summary:
TD's campaign during Asian Heritage Month aimed to recognize Pan-Asian consumers and employees. With a digital-first approach, it highlighted stories of everyday Asians in small towns, reaching Chinese and South Asian-Canadians aged 18-45. Results included 100M impressions, 150K clicks, and surpassing view-through rate benchmarks on YouTube.

Client Credits:
Sandy  I Avvari Nayani
Rachel Lancaster









Agency Credits: 
Wendy Castillo
Natasha Habib
Wesley Lai
Winnie Mittal







Additional Contributors: