Winner Status:
Category Winner

Client/Brand: 
Federal Emergency Management Agency (FEMA)

Agency: 
Lopez Negrete Communications

Campaign Summary:
Hispanics recognize the importance of being prepared for natural or man-made disasters; however, they don’t prioritize preparation. We sought to elicit Hispanics’ planning expertise that keeps them moving daily, towards emergency precautions. The campaign has delivered on our goals of increasing site traffic (690%) and motivating the target to action.

Client Credits:
Dzu Bui
Conor Williams
Lea (Patricia) Crager
Annuar Saab
Kayla Skykes
Carmeyia Gillis
Emily Theroux




Agency Credits: 
Alex López Negrete
Fernando Osuna
Alex Garcia
Patrick Lopez Negrete
Ana Sofia Maupu
Claudio Milczewski
Maria Elena de la Noval
Gabriela Diaz
Ingrid Rincon


Additional Contributors:
Federal Emergency Management Agency (FEMA)