Winner Status:
Category Grand Prize Winner

Client/Brand: 
PepsiCo

Agency: 
Walton Isaacson

Campaign Summary:
Pepsi Dig In Days is a movement with a lofty goal: to inspire everyone in American to eat at a Black Owned Restaurant (BOR) on a designated date. Social media was the initiative’s primary driver. The consumer-facing, multi-year platform is a rallying call for people to double down on supporting Black-owned restaurants.

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