On Lok Lunar New Year Campaign
Category
Marketing to the 55+ Consumer
Description
Winner Status:
Category Winner
Client/Brand:
On Lok
Agency:
IW Group
Campaign Summary:
On Lok’s Lunar New Year campaign is small but mighty and purposeful. It is consumer centric with multiple touchpoints to enable Chinese seniors to celebrate their cultural pride while promoting their physical and mental health. It delivered On Lok's brand promise, “Where Seniors Embrace Life,” and successfully achieved the marketing objectives.
Client Credits:
Raymond Chu
Agency Credits:
Stone Shih
Daisy Ho
Hannah Nagakura
Additional Contributors: