Winner Status:
Category Winner

Client/Brand: 
On Lok

Agency: 
IW Group

Campaign Summary:
On Lok’s Lunar New Year campaign is small but mighty and purposeful. It is consumer centric with multiple touchpoints to enable Chinese seniors to celebrate their cultural pride while promoting their physical and mental health. It delivered On Lok's brand promise, “Where Seniors Embrace Life,” and successfully achieved the marketing objectives.

Client Credits:
Raymond Chu










Agency Credits: 
Stone Shih
Daisy Ho
Hannah Nagakura








Additional Contributors: