Winner Status:
Category Winner

Client/Brand: 
McDonald's

Agency: 
IW Group

Campaign Summary:
McDonald’s rang in Lunar New Year 2023 by teaming up with award-winning digital creator Karen X Cheng to launch an interactive campaign that featured the latest innovations in Web3 (AI, AR, VR and the metaverse) and invited fans to participate in a global cultural celebration.

Client Credits:
Karen X Cheng
Jose Norton
Shaia Erlbaum








Agency Credits: 
Telly Wong
Sid Kim
Heather Hannasch








Additional Contributors: