McDonald's Lunarverse
Category
Holiday and Milestones
Description
Winner Status:
Category Winner
Client/Brand:
McDonald's
Agency:
IW Group
Campaign Summary:
McDonald’s rang in Lunar New Year 2023 by teaming up with award-winning digital creator Karen X Cheng to launch an interactive campaign that featured the latest innovations in Web3 (AI, AR, VR and the metaverse) and invited fans to participate in a global cultural celebration.
Client Credits:
Karen X Cheng
Jose Norton
Shaia Erlbaum
Agency Credits:
Telly Wong
Sid Kim
Heather Hannasch
Additional Contributors: