Winner Status:
Category Winner

Client/Brand: 
McDonald's

Agency: 
IW Group

Campaign Summary:
McDonald's collaborated with designer Megha Rao to create an immersive Diwali celebration that reinforces our commitment to the Asian Indian community and uplifts their voices. The campaign set the benchmark with five first-to-market moments for McDonald's campaigns targeting Asian Americans.

Client Credits:
LaBruzzo Kaitlin
Guillaume Huin









Agency Credits: 
Cenon Advincula
Narendra Wickremetunge
Flora Zhao
Mike Anapolsky







Additional Contributors: