Winner Status:
Category Winner

Client/Brand: 
Lexus USA

Agency: 
IW Group

Campaign Summary:
Integrated launch campaign (broadcast TV, digital, and social) driving awareness of the all-new Lexus RX. Our focus was on engaging native-language and English-speaking Asian audiences, with an East Asian-focused spot featuring Daniel Dae Kim and son Zander, as well as an Asian Indian-focused spot showcasing former Miss Great Britain Preeti Desai.​

Client Credits:
Vinay Shahani
Greg Kitzens
Mia Phillips
Sara Lara
Cynthia Hsieh
Chelsea Cassudakis
Jayme Lawson




Agency Credits: 
Cenon Advincula
Hugh Bacher
Samuel Yoon
Steve Bolton
Mike Anapolsky
Narendra Wickremetunge
Rachel Ament
Noriel Mamalateo
Adam Tia Vuong


Additional Contributors: